Skills & Competencies for Online Merchandising Manager

Online Merchandising Manager job profile

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JOB SUMMARY for Online Merchandising Manager

Develops strategy and manage the execution of online/site merchandising to achieve online marketing and sales goals.

JOB RESPONSIBILITIES for Online Merchandising Manager

Creates and optimizes the product assortments and categories for the online product catalog. Utilizes analytics to monitor traffic, customer behavior, sales trends, and feedback and to gain customer insights. Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns and trends. Collaborates on the development of open to buy inventory (OTB) and purchasing plans and budgets. Recommends site and usability enhancements.

Online Merchandising Manager SALARY RANGE

BASE 50%
$115,507
TOTAL 50%
$121,429
Job Level
M02
Job Code
IT10000087
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Online Merchandising Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Online Merchandising Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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5 hard skills or competencies (industry competencies) for Online Merchandising Manager

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Explains how omnichannel retail provides consistent and convenient shopping experience for customers.
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Level 2 Behaviors
(Light Experience)
Gathers and compiles data about key competitors for a specific of product.
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Level 3 Behaviors
(Moderate Experience)
Deploys inventory management strategies to ensure product availability and minimize disruptions.
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Level 4 Behaviors
(Extensive Experience)
Leads the implementation of omnichannel retailing to ensure seamless and consistent brand experience for customers.
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Level 5 Behaviors
(Mastery)
Expands market presence through the strategic utilization of cutting-edge technologies, such as online platforms.
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2 Industry Competency – Merchandising
Proficiency Level -3
Skill definition-Strategically planning, executing, and managing product merchandising, pricing, and promotions to increase customer engagement and maximize revenue.
Level 1 Behaviors
(General Familiarity)
Describes the standards and procedures for creating visually appealing product displays.
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Level 2 Behaviors
(Light Experience)
Contributes to merchandise stocking and restocking planning, following standard rules and procedures.
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Level 3 Behaviors
(Moderate Experience)
Makes necessary adjustments to product pricing and merchandising to maintain profit margins.
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Level 4 Behaviors
(Extensive Experience)
Guides and trains retail teams on merchandising techniques and visual presentation strategies.
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Level 5 Behaviors
(Mastery)
Designs and executes merchandise allocation strategies across a wide variety of retail organization types.
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3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

6 general skills or competencies (Job family competencies) for Online Merchandising Manager

1 Job Family Competencies – Digital Marketing Strategy
Proficiency Level -3
Skill definition-Researching, planning, implementing, and evaluating digital marketing activities to reach target audiences and achieve business goals.
Level 1 Behaviors
(General Familiarity)
Lists available tools and software for researching market trends.
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Level 2 Behaviors
(Light Experience)
Gathers data on current and previous digital marketing campaigns.
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Level 3 Behaviors
(Moderate Experience)
Documents a digital marketing action plan that outlines key activities, required resources and timeframes.
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Level 4 Behaviors
(Extensive Experience)
Defines performance indicators and evaluation criteria to measure the effectiveness of digital marketing activities.
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Level 5 Behaviors
(Mastery)
Designs digital marketing strategies that guarantee consistent voice and branding across all platforms and channels.
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2 Job Family Competencies – E-commerce Site Management
Proficiency Level -3
Skill definition-Planning, designing, and maintaining an e-commerce site to streamline sales channels and improve customer satisfaction.
Level 1 Behaviors
(General Familiarity)
Identifies the necessary data regulations and security policies required for managing e-commerce sites.
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Level 2 Behaviors
(Light Experience)
Logs any technical issues highlighted when replicating a shopping experience on the e-commerce site.
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Level 3 Behaviors
(Moderate Experience)
Implements SEO strategies to improve search engine rankings and increase organic traffic to our e-commerce site.
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Level 4 Behaviors
(Extensive Experience)
Oversees the site design and content to ensure a consistent user experience across our e-commerce site.
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Level 5 Behaviors
(Mastery)
Forecasts the importance of mobile commerce and live streaming to show our products on our e-commerce site.
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3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Online Merchandising Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
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2 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and purposes of Key Performance Indicators (KPI).
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Level 2 Behaviors
(Light Experience)
Follows up on regular action items related to KPI implementation.
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Level 3 Behaviors
(Moderate Experience)
Defines KPIs in terms of Specific, Measurable, Achievable, Realistic, and Timely (SMART) goal criteria.
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Level 4 Behaviors
(Extensive Experience)
Develops and delivers training programs on KPI practices to employees and managers.
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Level 5 Behaviors
(Mastery)
Defines and modifies strategic KPIs to drive organizational objectives and priorities.
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3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

Summary of Online Merchandising Manager skills and competencies

There are 5 hard skills for Online Merchandising Manager, Retail Industry, Merchandising, Category Management, etc.
6 general skills for Online Merchandising Manager, Digital Marketing Strategy, E-commerce Site Management, Content Marketing, etc.
12 soft skills for Online Merchandising Manager, Business Acumen, Key Performance Indicators (KPI), Budgeting, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Online Merchandising Manager, he or she needs to be skilled in Business Acumen, be skilled in Key Performance Indicators (KPI), and be proficient in Budgeting.

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